Sorella Cycling - Sponsors

Sponsors

	BVM Engineering (soon to be BVM Ecologics) is a woman-owned firm that provides sustainability consulting, energy modeling, and commissioning services to building owners and managers, designers, and developers. BVME's mission is to make sustainable facilities accessible to clients, who include building owners and managers, designers, and developers. Through collaboration with our clients, we simplify the processes of sustainability consulting, energy modeling, and commissioning. While there is no single approach to creating sustainable facilities, we encourage our clients to consider sustainability early in design. Our integrated design process engages owners, architects, and engineers. BVME's clients find that this collaborative practice makes sense for their businesses. It provides realistic expectations and, in the end, sustainable outcomes and energy savings.


	The Emory Sports Medicine Center is a global leader in providing advanced treatments for patients with orthopaedic and sports medicine injuries. When you want to ensure the best possible recovery from injuries or regain the function and ability you feared was gone forever, the Emory Sports Medicine Center is the place to go. Our physicians are innovators and teachers who are experts in their field. Trained at leading institutions around the world, they develop the latest procedures and conduct the studies other physicians only read about. Emory Sports Medicine Center patients range from professional athletes and world leaders to those who enjoy active lifestyles and want to ensure the most successful outcomes.

	Sorella Cycling is excited to work with Peachtree Bikes as our bike shop sponsor for a second year. Peachtree Bikes is located in the heart of Buckhead at 2825 Peachtree Road. Peachtree provides the casual cyclist to professional cyclist with all their bike, accessories, and service needs. Peachtree Bikes is managed and staffed by cycling professionals with many years of service training, and maintenance education. Their service managers are all long term employees with a extensive knowledge of bikes, equipment and training.

	Though Specialized itself started over three decades ago, the Designs for Women (D4W) brand has taken more time to develop and grow into the refined and versatile trademark it is today. At its core, the brand is not only a testament to the expanding population of women who ride, but is also the best way we can illustrate our company’s ever-growing dedication to women in cycling. At Specialized, our founding principle is simple: Focus on the rider’s need for functional, technically advanced products that provide a true performance benefit. This same philosophy guides our Designs for Women product and leads us to our own mission: Create the best bikes and equipment for women based on their anatomy and the way they want to ride.

	Trinity's 4,200 sq. ft. Midtown Atlanta gym is equipped with state of the art cardio and weight training equipment, and a full size Olympic Tae Kwon Do competition ring. Trinity's staff of Fitness Professionals bring a unique and diverse style of training to Trinity. Each professional specializes in different aspects of training. From Kickboxing, Boxing, Cardio and Conditioning you will find a program designed for you. With over 50 years of combined knowledge and experience, our fitness professionals guarantee life changing results.

	Kenda is pleased to be the tire and tube sponsor for the Sorella Cycling Team. For Road racing, Sorella will be riding on the Kenda Kaliente Iron Cloak 700 x 23c, 189 gram tire and the Kenda Kriterium Iron Cloak 700 x 23c, 195 gram tire. For mountain bike racing, Sorella has a choice of several Kenda Premium Tires that are all top rated including the Kenda John Tomac Nevegal Tire – ranked the #1 XC tire by Mountain Bike Action Magazine for the past 3 consecutive tire shoot outs; the Kenda Karma Tire, the same tire used by 2 time Olympian Mary McConneloug; the Kenda John Tomac Small Block 8 tire and many other Legends of the Sport tires. Kenda will also be utilizing Sorella Cycling to test new Road and Mountain Bike tires in 2009. Kenda looks forward to a great year of racing with Sorella and wishes all the riders good lick in 2009.

	Escape to Blue Ridge. Relax Recharge Reconnect. Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. We are a quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains. Upon arrival you will be captivated by our privately owned, upscale rental cabins, fun-tastic variety of mountain adventures and our personal concierge services. Our mission is to help you create a fond memory that you will want to relive and recommend to others time and again. Visit www.EscapeToBlueRidge.com for North Georgia Cabin Rentals or call 866.618.2521.

	Founded in 1993, the award-winning Atlanta Brewing Company (ABC) is the oldest operational craft brewery in the state of Georgia. In late 2005 new ownership and management was welcomed to the brewery: Robert Budd, serving as President, and Dave Weil, Director of Operations, joined longtime ABC Brewmaster Dave McClure. Sales Director Steve McLendon joined the ABC staff in July of 2007. Red Brick Ale was the first beer brewed by ABC and remains its flagship brand; it is available year round, as are Peachtree Pale Ale and Red Brick Blonde. ABC currently offers a traditional, German-style Hefeweizen in the summer months, and a double-chocolate, Oatmeal Porter in the winter. Our new seasonal for 2007 is a traditional German style Oktoberfest. Atlanta Brewing Company is located at 2323 DeFoor Hills Road, N.W. Atlanta, GA 30318. For general information on tours and tastings call the brewery at 404.355.5558.

	Mulberry Gap is a rustic bed, breakfast & dinner facility located in the beautiful mountains of North Georgia, just outside Ellijay. We welcome all outdoor enthusiasts but particularly cater to mountain bikers. You can literally ride in/ride out to 150 miles of pristine trails and scenic forest service roads. In addition to lodging and delicious homecooked meals, we have a clean bathhouse with hot showers, hot tubs and bike/dog wash, a rec room and event barn. Mulberry Gap is the perfect facility for small group gatherings, birthday parties and club functions.

	At Salon Next, we believe a great haircut involves so much more than taking scissors to strands. It takes experience, communication and vision to create looks that are as individual as they are beautiful. Since our doors opened in 1999, that's been the philosophy of every member of our gifted staff, from stylists to colorists to assistants. In our chic, comfortable environment, you'll find all the talent and trends of a high-end salon - but none of the pretension. We invite you experience total pampering and first class service. 857 Collier Rd, Atlanta. 404.609.7041 Voted: #1 - Best of City Search, Best Hi-Lights (Lucky Magazine), One of the Best (Atlanta Magazine)

	Emory Alliance Credit Union was formed in 1968 with the belief of people helping people. Today, the credit union continues to put members first and has grown to serve the employees and families of Emory University, Emory Healthcare, and other Emory affiliated groups, as well as residents of DeKalb and Newton County. Member-ownership is what makes us different from for-profit financial institutions. This has always been a significant distinction, and even more so in today's market, where we still remain strong, safe and secure for our members. We are a full service financial institution and offer a wide variety of competitive products and services to members including savings, free checking account with ATM/Debit cards and Identity Theft protection, auto loans, credit cards with rewards, and free online banking with bill pay service. In addition, we offer real estate loans, retirement and investment services, and free educational seminars on financial topics that matter to you, and much more! Visit us at www.emoryacu.com to learn more.

	AsMaster is formulated with a blend of 9 essential oils and other natural ingredient to provide the ultimate riding comfort. It can be used with synthetic or natural chamois. Prevents chafing and protects from saddle sores. And, it isn’t just for cyclists! This safe and gentle product may be applied directly to your skin and is also recommended to apply to any clothing, areas of the skin that rub together or against shorts, jerseys, shoes, wetsuits, bras, gloves, or other clothing. The non-greasy formula is stain free and easily washes off with soap and water. It has a pleasant and soothing natural scent. Road-tested by athletes for athletes. It lubricates and soothes the skin from all types of chafing experienced from exercise and physical activity. Helps protect skin exposed to wind, cold, extreme temperatures, or moisture.

	For the second year in a row, Sorella Cycling is proud to announce that Gene Hamilton of BetterRide will serve as Sorella's Mountain Bike Skills Coach. Gene will help our riders improve their technical proficiency though his incredible camps. Gene is a licensed USA Cycling Expert Coach and has over 16 years of coaching experience including 11 years teaching mountain biking. Entering his 11th season as a pro downhill racer his career highlights include winning a Silver (2002) and a Bronze Medal (1999) at the UCI World Masters Championships.

	Lynda Wallenfels is proud to serve as the Sorella Cycling Mountain Bike Coach. Lynda's coaching philosophy is a mix of scientific principles, athlete joy and schedule reality. Each of these facets is a crucial part of a successful training program and race performance. She specializes in remote coaching, serving athletes from all over the USA. Her expertise lies in long distance mountain bike, cycling strength development, optimizing training time, performance and results.

	Wicked Fast Sports Nutrition (WFSN), the makers of Energ-Ease and Recover-Ease, was started in 2005 with a single overarching goal in mind – to develop natural products that help people live better, more productive, and healthier lives. With business offices in Massachusetts and R&D facilities in Utah, WFSN maintains active scientific and educational programs addressing weight loss and sports nutrition. Our principals bring together a wide range of experience, including a leading PhD-level lifestyle expert, a best-selling author, an Ironman triathlete, an elite-level rower, a University professor, and a team of leading business professionals. The Wicked Fast Team is focused on developing and delivering the most cutting-edge, highest quality, and efficacious natural products to consumers around the world.

	Bark Photography, an offshoot of Anne Ledbetter Photography Inc, is Anne's pet photography labor of love. Anne honed her photojournalistic style during several years of photographing weddings, catching the spontaneous moments and fleeting glances that are so important in portrait photography. Anne's primary business now is portrait photography where she works to capture a client's personality in a unique image. Anne's work predominately involves producing strong, graphic and emotional images. My goal is for the whole process to be an enjoyable experience as we capture the relationship between you and your pet, child or family. We start with a consultion on the phone to discuss what sort of images you want before the typical 2-hour portrait session. We end up with a relaxing, no rush viewing of the pictures so you can select the perfect image.

	The word SUGOI is a Japanese term for “Incredible”. At SUGOI, we dedicate ourselves to SUGOI’s “personal best” work ethic to create incredible sports apparel that includes clothing and equipment for triathlons, biking, running, swimming, working out, and even casual lounge clothes. SUGOI produces cycling shorts, running shorts, sports jerseys, bibs, vests, swim suits, jackets, and other clothing specifically designed for racing, training, layering, and casual wear. Find bike gloves, sports hats, booties, arm warmers, leg warmers, socks, and all-purpose bags in SUGOI’s large variety of biking accessories, running accessories, and apparel geared for race day. From award winning bike shorts, to our popular signature Helium Jackets, to Race + Recovery sports socks, which have performance and health benefits that were quantitatively verified at Hong Kong Polytechnic University, SUGOI boasts quality sporting clothes that are not only performance-driven, but comfortable and fashionable too. Whether you are a professional athlete or an enthusiastic rookie, SUGOI can dress you head-to-toe with quality, impressive sports apparel. At SUGOI, we know you strive for personal bests, and so do we, producing incredible products every time.

	Thomson creates the best stems and seatposts on the market. Take our word for it!

	The Ergon development team consists specialists in different fields. There are bike experts, racing cyclists, sports scientists, physicians, ergonomics experts and engineers. It is a comprehensive team. In terms of bicycle industry history, there has never been a grip with as much effort placed in its development as the Ergon hand grips. Even in apparently small details, Ergon makes the difference.

	INFINIT Nutrition was started with a pretty basic idea, instead of hauling a jersey full of gels, salt pills, powders and chalky nutritional bars, athletes can get all of their nutrition in one simple custom sports drink made just for you. Just drink and race…it's that simple. INFINIT's online slider system that lets you adjust calories, carb blend, protien, electrolytes and even the flavor so it tastes the way you want.. You can also add caffeine to match your race day plan of attack. The process is easy. Hop online and select from one of their pre-set cycling formulations or answer a few questions and INFINIT's Osmo-fit system will create the perfect formula just for you. INFINIT backs everything they do with a full money back satisfaction guarantee. If you are not happy for any reason they will work with you to get it right. If you are still not happy they will refund you money.

	The Sports Factory Your body is the most sophisticated and complex machine you will ever own. If you decide to set a physical goal, no matter what it is, there is really only one efficient, safe, and effective path to achievement. The Sport Factory can provide the coach to map out the best route, and training resources to get you on your way to attaining your true potential. These include custom coaching, bike fitting, VO2 / AT testing, power training, and video analysis.

	Wingnut is dedicated to providing the most innovative cycling and adventure racing products. Their hydration packs are hand built in the USA from light, waterproof sailcloth fabrics, and feature the Lowrider System for a custom fit and better balance. They are constantly upgrading materials and designs based on customer input. They also like to push boundries and are currently involved in development of mobile solar powered trauma/medical stations. Look for the little blue frog whenever you're out at a race.

	DeFeet is a company that often turns traditional methodology on its head en route to finding new solutions for athletes. Spirit, strength and craftsmanship. These elements exist at DeFeet to create the best performing products of their kind. It's why DeFeet is "Made for Driven Soles."

	The Gear Revival is a locally owned, outdoor specialty shop with a twist. Put a friendly, knowledgeable outdoor specialty shop in a blender with a high-end consignment store, hit the "mince" button and you get a delicious TGR smoothie. In our store, we buy, sell, and trade both new and gently used gear for outdoor adventures. In our store, you will find screamin' deals on clothing and gear for hiking, skiing, climbing, paddling, cycling, adventure racing, caving, snowsports, trail running, and more. If you like to get outside, or know someone who does, you should give us a look; you will definitely save some money and you just might make some money selling off your excess gear.

	Retreat Nails Studio offer our clients a warming, modern decor, friendly, and professional licensed staff. Our main priority is cleanliness, therefore all of our implements and pedicure bowls are sanitized according to Georgia State Board regulations. So rest assure, you are in good hands. Upon arrival, you can expect a star treatment. We offer services ranging from our quick basic manicure and pedicure to our most luxurious and relaxing treatment. Retreat Nails Studio deliver the most outstanding experience to celebrate our one of a kind customers- you truly deserve to be indulged. Hurry in and experience the difference. We are located 5 minutes away from Emory & Dekalb Medical - 620 Medlock Rd, Decatur, GA 30033.

	Winners know Dumonde Tech. The Kirkland, Washington-based company has earned a respected name in professional motorsports for its high quality lubricants. The Dumonde Design Group brings the same technology and innovation to the bicycle industry. Using proven research methods and proprietary technology, Dumonde Tech products out-perform the competition and save you money!

For more information on becoming a Sorella Cycling Sponsor, please email us: sorellacycling@gmail.com